Supply Chain Management

 Worldwide, interest in supply chain management has increased steadily since the 1990s when companies began to see the benefits of collaborative relationships. The supply chain concept is still nascent in India. However the need for the same, at this stage, is more than ever before because of the challenges unleashed on the competitiveness of the Indian industry by deregulation and globalization. An essential first step in the process is to assess the current supply chain capability. 

Over the past three decades, customer expectations have risen by leaps and bounds.  Customers continue to become more sophisticated and interested in innovative products and customized services. They are becoming more unpredictable in their wants and needs. At the same time, they continue to expect and demand more ‘value’ from brands. In their bid to satisfy the customer’s fancy, businesses are vying with one another to service the customers with their product and service offerings. Heightened competition has given customers tremendous freedom of choice - a freedom they have been increasingly willing to exercise. Thus, to achieve sustainable advantage in this competitive scenario, it is imperative for businesses to service the needs of their customers excellently across any and all loucli points.

We cover the length and breadth of supply chain management right from the stage of new product development up till it reaches the end customer going through various phases of Sourcing and Procurement, Manufacturing, Logistics and Distribution, Sales and Demand Fulfillment and Service Management.

Functional Areas: