Consumer Products & Services
According to a McKinsey Global Institute (MGI) study titled 'Bird of Gold': The Rise of India's Consumer Market, the total consumption in India is likely to quadruple making India the fifth largest consumer market by 2025. Urban India will account for nearly 68 per cent of consumption growth while rural consumption will grow by 32 per cent by 2025.
The Indian consumer sector is attracting more interest from both private equity (PE) and mergers and acquisitions (M&A). The total M&A and PE (including qualified institutional placement (QIP)) deals in the month of January 2011 were valued at US$ 2.55 billion (67 Deals). The direct selling industry in India pegged at US$ 907.84 million is all set to exceed the US$ 1.54 billion mark by 2012-13.